Media guidelines
Communication of suicidal behavior can have both beneficial and harmful effects. Dramatic and sensationalized portrayals may lead to an increase in suicidal behavior within the population, whereas an objective description that emphasizes available support and help-seeking can serve a preventive function. The World Health Organization (WHO), in collaboration with international experts, has developed media guidelines that provide a set of recommendations on how suicide should be reported and communicated across both digital and print media.
WHO’s media guidelines can be downloaded here.
WHO’s guidelines for filmmakers and others working in performing arts, film, and television can be downloaded here.
WHO’s Brief Recommendations for Responsible Reporting on Suicide
What to do
- Indicate where individuals can seek help if they are experiencing suicidal thoughts.
- Present factual information about suicide and suicide prevention, without perpetuating myths.
- Share stories about coping with or overcoming stressful life circumstances or suicidal thoughts, including information on where support can be obtained.
- Exercise caution when reporting on the suicides of public figures.
- Be especially sensitive and considerate when interviewing family members or friends who have lost someone to suicide.
- Recognize that media professionals themselves may be affected by stories about suicide.
What to avoid (inappropriate ways of reporting):
- Do not make stories about suicide “front-page news” or place them in a prominent position. Avoid repeating such stories multiple times.
- Refrain from using sensational language or expressions that normalize or present suicide as a constructive solution to problems.
- Do not mention the method used.
- Do not provide information about specific locations or settings.
- Avoid sensational headlines.
- Do not use photographs, video footage, or social media links.